The GIF trend has never been stronger. There is something about GIFs that capture our attention. They have no sound, and are low-quality, but give us so much joy. In a way, it’s like the digital version of a flip-book. The Internet loves using a GIF as a reaction. Today, GIFs are playing an increasingly important role in breaking news on the web, telling stories through photojournalism and giving us new ways to express our emotions when we can’t do it in person. There’s no doubt about it — GIFs and social media have indeed become BFFs.